KICHI-KICHI
Guaranteeing campaign success with ChatbotX
Vietnam's foremost conveyor hotpot buffet franchise, Kichi-Kichi, operates a lucky wheel minigame mapped around the theme ROLEPLAY HUNTER - HUNT THE 1 BILLION TREASURE distributing Buffet Combos alongside thousands of 100K vouchers. Documented 59,186 distinct players (average 1,500 hits/day).
CASE STUDY
META Business Partner
Grown by 33,523
New leads integrated into the fanpage pipeline
59,186 Plays
Play and Share along
4.5 Billion
Generated income directly from complimentary vouchers
Conveyor Belt Hotpot
Kichi-Kichi stands as Vietnam's top-tier conveyor belt hotpot buffet. Exquisite and varied dishes journey through a distinct modern conveyor structure—a brilliant fusion of Japanese Kaiten servicing and contemporary architecture. For a singular fixed tariff, visitors feast unboundly upon approximately 100 elite dipping options ranging from imported US beef and intact salmon to pristine greens and seasonal mushrooms.
Story
On-point discussions, 24/7
After experiencing a decline in fanpage traffic, Kichi-Kichi wanted to find a way to reach more people and increase customer interaction with the fanpage to easily announce promotions, give away vouchers, and drive sales.
Goal
Revolutionary answer via viral mini-game: Lucky Wheel bundled with friend sharing
Solution
Kichi-Kichi shaking hands with ChatbotX for the Lucky Wheel crusade ROLEPLAY HUNTER - HUNT THE 1 BILLION TREASURE coupled with limitless rewards:
✨ Conveyor Belt Hotpot Buffet
✨ 100K Voucher Code
✨ Beer Jelly
✨ Coca-cola Glass
Every player stepping in gets an upfront free spin loaded with a 100% gift-winning guarantee (ranging from modest to premium items). Furthermore, users can snatch more spins effortlessly by referring their peers across Messenger.
If shared acquaintances join the event, the initiator receives an alert and secures 2 extra spins. The systematic backend tracks all behaviors to uphold absolute transparency.
✨ Conveyor Belt Hotpot Buffet
✨ 100K Voucher Code
✨ Beer Jelly
✨ Coca-cola Glass
Every player stepping in gets an upfront free spin loaded with a 100% gift-winning guarantee (ranging from modest to premium items). Furthermore, users can snatch more spins effortlessly by referring their peers across Messenger.
If shared acquaintances join the event, the initiator receives an alert and secures 2 extra spins. The systematic backend tracks all behaviors to uphold absolute transparency.
Long-lasting impact
Collaborating with ChatbotX to launch the Lucky Wheel attraction, Kichi-Kichi celebrated massively spiked fanpage engagement, successfully deploying various promo vouchers driving raw sales revenue.
Running over 45 days, the initiative amassed:
+ 59,186 dynamic participants
+ Averaging 1,500 plays daily
+ 33,523 fresh leads in Kichi-Kichi's customer database
+ Unleashed upwards of 1,000 distinct promotional vouchers
+ Raked in over 4.5 billion VND nationwide combined revenue
Running over 45 days, the initiative amassed:
+ 59,186 dynamic participants
+ Averaging 1,500 plays daily
+ 33,523 fresh leads in Kichi-Kichi's customer database
+ Unleashed upwards of 1,000 distinct promotional vouchers
+ Raked in over 4.5 billion VND nationwide combined revenue
Results
Products used
Automated tool to acquire customers via viral campaigns, auto-reply to comments, inbox quotes, and bulk broadcast marketing messages.
Learn more
Learn more
ChatbotX Chatbot
Facebook Fanpage
Post promotional content, share, and attract customers to engage with the fanpage
Messenger
Present mini-game contents, winning alerts, and participation rules
Lucky Wheel
Because of surging influxes of people checking out our enterprise, our human service ensemble dragged behind answering inbound queries. Therefore, pairing with ChatbotX to rig a digital Assistant on top of Messenger acted as a phenomenal step forth. Beyond multitasking messages, ChatbotX hosts viral campaigns scoring new prospects while slashing ad drain.
Thu Huong
Campaign Head, Golden Gate
Knowing a majority of businesses rely on Messenger for communication, Kichi-Kichi rightly banked on this medium as an acquisition driver via viral methodologies. Employing automated dialogues guarantees that both Kichi-Kichi and their consumers walk away delighted.