Omnichannel Broadcasts

Broadcasts is a bulk messaging feature that helps you send the same content to multiple contacts at the same time across various channels. Instead of messaging each person manually, you only need to set up the content once and send it with just a few clicks. This feature is ideal when you want to run remarketing campaigns, send periodic newsletters, update product information, or send important notifications to your target customer segment. To send automated message sequences over time instead of a one-off broadcast, refer to the Sequences article.

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Broadcasts List Interface

The Broadcasts page is the central hub for managing all your bulk messaging campaigns. Here, you can view the performance metrics of each sent or scheduled campaign. The list table displays performance measurement metrics, including: You can search for a campaign quickly using the Enter name input box at the top left of the list.

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Basic Guide to Creating a Broadcast

The basic process of creating a bulk messaging campaign in ChatbotX involves the following steps:

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Broadcast guides by channel

Choose the article for the channel you want to use. Each guide covers the channel-specific setup and links back to this page for shared audience and scheduling settings.

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Configure Schedule and Contact Filter

When configuring the details of the message content, all channels share two common settings for sending time and receiver targets:

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Schedule - Sending Time

You can decide when to run the messaging campaign using these options:

• Now: The system will send the messages immediately after you confirm the campaign.
• Schedule for later: Schedule for later by selecting a specific date, time, and timezone. This feature allows you to prepare content in advance and send it during golden hours with high open rates.

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Contact Filter - Receiver Target Filters

Filters help you target the exact group of customers you want to message, avoiding generic spam that could harm your channel’s reputation.

• Match all the conditions below: Customers must match all added conditions (AND logic - filters a specific, deep audience).
• Match one of the conditions below: Customers only need to match one of the added conditions (OR logic - expands the receiver list).
• + Add Condition: Click to add a new filter condition based on attributes such as Tag, Custom Field, Active Channel, or interaction time.

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Operating Tips for High Effectiveness

• Name campaigns with a consistent syntax for easy tracking in the list table, for example: [Channel] - [Goal] - [Send Date] (e.g., Zalo - Maintenance Notice - 1806).
• Filter your customer segment thoroughly using the Contact filter to ensure the sent content matches their needs, which increases the open rate (Seen) and reduces user spam reports.
• For scheduled campaigns, double-check the linked chatbot script (Flow ID) to ensure that all buttons and content within the script still function correctly before the scheduled sending time.