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Instagram Comment Automation helps you automatically handle comments on Instagram posts. When a customer comments, ChatbotX can post a public reply, send a private message, or start a prepared Flow. Use this feature for promotions, quote requests, or moving interested customers from the comments into Inbox.

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How it works

Each automation has four main sections: For example, a customer comments price on a product post. ChatbotX posts a public confirmation and then starts a consultation Flow in Inbox.

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Create an Instagram Comment Automation

1

Open Instagram Comment Automation

Select Tools from the left menu. Then click the Instagram Comment Automation card.
Open Instagram Comment Automation from the Tools page
2

Initialize a new automation

On the campaign list table, click the Create Automation button in the top-right corner to begin creating a new campaign.
View and create Instagram comment automations
3

Choose Instagram connection type

The Choose Instagram connection type modal will appear. Select the connection mode that matches how your Instagram account is connected to ChatbotX:
Choose Instagram connection type
  • Instagram Business: For accounts linked via direct Instagram Login. Supports public replies, private inbox replies, and hiding comments. Note: Automatically liking comments is not supported under this connection type.
  • Instagram Login with Facebook: For Instagram accounts connected via an associated Facebook Page. Fully supports public replies, private inbox replies, hiding comments, and automatically liking customer comments.
Click Continue on the desired connection card to proceed to the campaign setup screen.
4

Select the posts to track

Under Track comments on, select the post scope:
  • All posts: Track comments on every post.
  • Specific posts: Track comments only on the posts you select.
When you use Specific posts, click Choose posts… and select one of these three methods:Select the post, then click Confirm.
Select Instagram posts for comment automation
5

Choose how to reply

Configure Private reply (inbox) and Public reply to comment separately. Each section provides four options:You can combine the two sections. For example, use Text message for the public reply and Flow to continue the conversation in Inbox.
Configure Instagram private and public comment replies
6

Filter the comments to reply to

In Filters & Options, select a condition under Reply to (optional):With Exact match or Contains, enter each keyword in Keywords to match and press Enter. Use Exclude comments with these keywords to skip comments containing unwanted words.Additional options include:
  • Only reply to new contacts: Reply only to people ChatbotX identifies as new contacts.
  • Reply only once to each user per post: Send only one automated reply to each person on each post.
  • Reply to users who commented on other posts: Continue replying to people who commented on another post.
  • Don’t reply to replies to comments: Ignore replies nested under another comment.
Configure Instagram comment filters and reply options
7

Set the reply timing

Under Reply Timing, open Reply after and select when the reply should be sent:
  • Immediately: Reply as soon as the comment is received.
  • After X seconds, After X minutes, or After X hours: Reply after the delay you specify.
  • Random within 3 minutes through Random within 60 minutes: Reply at a random time within the selected period.
Set the Instagram comment automation reply timing
8

Configure hidden comments and save

Under Hide Comments, select the types of comments to hide:
  • Hide all comments: Hide every comment handled by the automation.
  • Contains phone number: Hide comments containing a phone number.
  • Contains link: Hide comments containing a link.
  • Contains keywords: Hide comments containing words entered in Keywords.
Under Show comments after, select Never to keep the comments hidden. You can also select 6h, 12h, or 1d through 10d to show them again after the corresponding period.Review the settings, then click Save.
Configure hidden Instagram comments and save the automation

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Example: collect quote requests

Suppose you want to handle price questions under a product post: When a customer comments How much is this product?, the automation posts a public reply and starts the consultation Flow in Inbox. If the customer comments again on the same post, ChatbotX does not send another reply while the one-reply option is enabled.

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Manage automations

Use the automation list to find and monitor the automations you created:
  • Folders: Create folders to organize automations by campaign or purpose.
  • Enter name: Find an automation by name.
  • Status: Use the switch to activate or pause an automation.
  • Track Funnel Metrics: The data table provides end-to-end performance metrics: Replies (public comments posted), Sent (private inbox messages sent), Delivered (delivery count and rate), Seen (read rate), Clicked (CTA clicks), Failed (failed attempts), and Misses (skipped comments).
  • Actions: Click the three-dot menu ... to open available actions:
    • Edit: Adjust campaign settings and filters.
    • View Analytics: Open the Facebook & Instagram Comment Automation Analytics report to monitor volume trends, user comment breakdown, and real-time error logs.
    • Rename: Rename the automation.
    • Move: Move the automation to a folder.
    • Delete: Remove the automation.
  • Rows per page: Select how many automations appear on each page.
Test the automation on one specific post before enabling it for multiple posts. Check both the public reply and the Inbox message to prevent incorrect content from being sent.