- Boost engagement speed: Respond immediately to users, driving post engagement signals and organic visibility in the Threads algorithm.
- Maintain natural response variation: Combine built-in Spintax with multiple reply message variations so every reply reads naturally, preventing repetitive patterns and avoiding platform spam flags.
- Run viral tagging campaigns: Automatically trigger responses when users mention enough friends, perfect for giveaways and interactive minigames.
- Protect your post conversations: Automatically hide comments containing phone numbers, external links, GIFs, emojis, or prohibited keywords.
Threads Platform Requirements:Under current official Meta API policies for Threads:
- Public replies only: ChatbotX can only publish public replies directly under the user comment. Threads does not currently support private direct messaging (Comment-to-DM) via API like Facebook or Instagram.
- Top-level comment hiding: The automated comment hiding feature on Threads only applies to top-level comments directly on your post. Nested replies within sub-threads cannot be automatically hidden.
How It Works
Each Threads automation campaign consists of four primary configuration sections:Setting Up Threads Comment Automation
Follow these steps to create and configure an automated Threads comment campaign:1
Access the tool
From the left navigation menu in ChatbotX, select Tools. Then click the Threads Comment Automation card.
2
Create a new automation
On the Threads Comment Automation dashboard, click the Create Automation button in the upper-right corner.
3
Configure targeting and reply
In the Targeting & Reply section, set up your campaign parameters:
- Name: Enter a descriptive campaign name for easy reference.
- Track comments on:
- All posts: Automatically apply the automation to all current and future posts on your connected Threads account.
- Specific posts: Limit tracking to selected posts only.
- Public reply to comment: Choose how the bot responds publicly under the user comment:
- Text message: Post a text reply. You can leverage Spintax syntax to rotate phrases and click + Add text reply to add multiple distinct response variations.
- Flow: Trigger a pre-built interactive Flow to post a reply.
- AI Agent: Delegate the response to an AI Agent that reads the comment context and crafts an intelligent answer based on your knowledge base.
- No reply: Do not post a public comment reply (useful when you only want to use comment moderation and hiding rules).
4
Configure filters and options
In the Filters & Options section, define rules to refine which comments trigger an automated response:
- Reply to: Select the condition required to trigger a reply:
- All comments: Reply to every eligible comment.
- Exact match: Reply only when the comment matches specified keywords exactly.
- Contains: Reply when the comment contains designated keywords.
- Comments when enough mentions: Reply only when the user mentions at least the specified minimum count of other users.
- Exclude comments containing (optional): Filter out unwanted comments using two flexible modes:
- Comments equal to: Skip comments that match the specified phrase exactly.
- Comments that contain: Skip comments containing specific keywords. Type each keyword and press Enter.
- Only reply to new contacts: When enabled, the system only replies to contacts interacting for the first time.
- Reply only once to each user per post: Prevent duplicate replies if the same user comments multiple times on the same post.
- Reply to users who commented on other posts: Keep replying to users even if they previously commented on other posts.
- Don’t reply to replies to comments: Skip nested sub-replies to prevent the bot from interrupting conversations between users.
- Track if a user tags other users (optional): Enable tracking to record and analyze data on user mentions.
5
Set reply timing
Under Reply Timing, control when the response is delivered:
- Reply after: Choose the timing delay:
- Immediately: Publish the response right after the comment event is received from Threads.
- Select a custom delay to make automated replies appear more conversational and organic.
6
Configure comment hiding
In the Hide Comments section, establish automated moderation rules to keep your post discussions clean and secure:
- Hide all comments: Automatically hide every comment on the post.
- Contains phone number: Automatically hide comments with phone numbers to protect customer privacy and prevent competitors from capturing leads.
- Contains link: Automatically hide comments with URLs to eliminate external spam links.
- Contains GIF: Automatically hide comments that include animated GIF media.
- Contains Emoji: Automatically hide comments containing emoji characters.
- Contains keywords: Automatically hide comments containing flagged moderation terms.
- Show comments after: Choose whether to unhide comments automatically after a set duration, or select Never to keep them permanently hidden.
7
Save and activate
Review your settings and click the Save button in the bottom-right corner to activate your campaign.
Managing Your Automations
The Threads Comment Automation dashboard provides status toggles and funnel metrics for every campaign:- Enter name: Search your automations by campaign name.
- Status: Toggle the switch to activate or pause any campaign instantly.
- Funnel Performance Metrics:
- Replies: Total number of public comment replies published.
- Sent: Total number of reply requests dispatched by the system.
- Delivered: Number and percentage rate of successfully published replies.
- Failed: Number of failed attempts due to connection issues or platform policy blocks.
- Misses: Number of comments skipped because they matched exclusion rules, were sub-comments, or did not meet filter conditions.
- Action Menu (
...): Click the three-dot menu icon in the Actions column to:- Edit: Adjust campaign triggers, messages, filters, or timing rules.
- View Analytics: Access detailed reports showing interaction trends, comment activity, and event logs.