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Instagram Broadcasts help you prepare one campaign and send it to a selected group of contacts on Instagram Direct. Use this option when the message is relevant to customers who have connected with your Instagram business account.

Before you begin

Connect the Instagram account you want to use in ChatbotX and prepare the content for the campaign. The available sending options depend on the channel configuration in your workspace.

Create an Instagram Broadcast

1

Open Broadcasts

From the left menu, select Broadcasts, then click + Create Broadcast.
Create Broadcast
2

Choose Instagram

On the Choose Channel screen, select Instagram, then click Continue.
Select Instagram broadcast channel
3

Complete the campaign setup

Select the sending configuration shown for your connected Instagram account, enter the campaign details, then set Schedule and Contact filter before confirming the Broadcast.
Configure Instagram broadcast

Set the schedule and audience

Use Now to send the campaign after you confirm it. Use Schedule for later when you need to select a date, time, and timezone. Use Contact filter to target the right recipients. You can require contacts to match all conditions or at least one condition. Check the number in Receivers before confirming the campaign.
The campaign only reaches contacts that match the selected filter and are available for the Instagram sending configuration you chose.

Example

A fashion brand can send an Instagram Broadcast to contacts tagged New Collection, schedule it before a new product launch, and check the recipient count before confirming.

Check before sending

  • Confirm the connected Instagram account and campaign content.
  • Review the Receivers count and the sending time.
  • Open the Broadcasts list after sending to review the available delivery metrics.