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Zalo OA Broadcasts help you prepare one campaign and send it to a selected group of contacts on your Zalo Official Account. Use this option when the message is relevant to customers who follow or interact with your Zalo OA.

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Before you begin

Connect the Zalo OA you want to use in ChatbotX and prepare the content for the campaign. The available sending options depend on the channel configuration in your workspace.

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Create a Zalo OA Broadcast

1

Open Broadcasts

From the left menu, select Broadcasts, then click + Create Broadcast.
Create Broadcast
2

Choose Zalo OA

On the Choose Channel screen, select Zalo OA, then click Continue.
Select Zalo OA broadcast channel
3

Complete the campaign setup

Select the sending configuration shown for your connected Zalo OA, enter the campaign details, then set Schedule and Contact filter before confirming the Broadcast.
Configure Zalo OA broadcast

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Set the schedule and audience

Use Now to send the campaign after you confirm it. Use Schedule for later when you need to select a date, time, and timezone. Use Contact filter to target the right recipients. You can require contacts to match all conditions or at least one condition. Check the number in Receivers before confirming the campaign.
The campaign only reaches contacts that match the selected filter and are available for the Zalo OA sending configuration you chose.

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Example

A retail shop can create a Zalo OA Broadcast for customers tagged Loyal Customer, schedule it before a member-only offer begins, and review the recipient count before sending.

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Check before sending

  • Confirm the connected Zalo OA and campaign content.
  • Review the Receivers count and the sending time.
  • Open the Broadcasts list after sending to review the available delivery metrics.